KIDZAPALOOZA BY INFANTI
Apparel Joint Venture
2014-2015
PROJECT DESCRIPTION
Joint Venture Lollapalooza, Kidzapalooza & Baby Infanti.The Music Festival art mixed with a creative design producing an amazing retail clothes for babies and kids in outsanding project.
Kids & babies apparel have a huge impact in the retail industry and we saw an opportunity by bringing the magic of this amazing music festival to the retail world using the outstanding designs and creativity from Kidzapalooza to the hands of consumers.
It was a Royalty business model but with a lot of involvement from the retail manager from Baby Infanty in that category and the Director Manager of Kidzapalooza.
KEY FIGURES
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6 Retail Stores of Baby Infanti
-Bis Costanera
-Bis Alto Las Condes
-Bis Parque Arauco
-Bis Manquehue
-Bis Patio Centro
-Bis Plaza Vespucio
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2 Points of sales at the actual
Lollapaloza Music Festival
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E-Commerce sales at Lollapalooza
Merchandise Website
Product description
+100% Peruvian Ultra soft cotton
+Amazing ludic and corfortable design
+Special Edition product
+Design of 8 product categories of clothing:
A. 4 bibs for children and 2 bibs for girls.
B. 1 body for children and 1 body for girls.
C. 1 bombacho for children and 1 bombacho for girls.
D. 2 pairs of children's socks pack and 2 pairs of socks for girls pack and 1 trousers for
children and 1 trousers for girls.
F. 1 pollen for children and 1 pollen for girls.
G. 3 children's shirts and 2 girls' shirts.
Primary Target
Kids from 3 to 36 month
Secondary Target
Mothers and family members with kids in that range
Actions
Comunication Strategy
Catalog
Website, social media and Store Promotions
Price Strategy
